It’s Aloha Friday, no work till Monday.
When we talk about Aloha Friday, many of us think of the legendary lyrics from Kimo Kahoano & Paul Natto. Yes, this might be the first time you heard about this wonderful term, but the true origin of Aloha Friday is much deeper than just the epic song.
Today, we are going to dive into “what is Aloha Friday” and why Aloha Friday exists today.
Aloha Friday has become a staple in the Hawaiian culture and something we all want a part of. I mean really who does not want to walk around in a sweet Hawaiian Island Clothing shirt and throw up skaka all day? But often we are wondering “what is Aloha Friday”?
The origin of Aloha Friday is a little deeper than just getting ready to enjoy a few days off of work. Let’s dive a little deeper and learn more about this wonderful day, Aloha Friday.
It should not surprise you that Aloha Friday actually started back in the 1940s more specifically 1946 when the City of Honolulu loosened the strict dress code of the ’40s. That’s right the dreaded suit and tie. During the warmer summer months, the city allowed employees to wear sports shirts to be more comfortable and a bit cooler.
I mean, who wants to wear a suit and tie to the office during the summer. Not, I.
The good word started to get around the Islands and the fashion industry of Hawaii ran with it. The Hawaiian fashion industry started to encourage local businesses to allow their employees to participate in wearing Aloha-inspired clothing.
Yes, this was probably thought up by a brilliant marketer as a way to increase demand and generate profits.
Fast forward nearly 20 years and the Bank of Hawaii gave permission for their employees to partake in this new tradition. Soon after this, the tradition of wearing Aloha-inspired gear was officially born and Maui’s Wilson P. Cannon, Jr made it official for the bank to continue wearing their Aloha gear.
If you are reading this and work in an office you might think that Aloha Friday sounds familiar. Well, you would be right. As the millions of Hawaiian Vacationers saw and experienced Aloha Friday, the tradition eventually hit the mainland.
Now, we do not call it Aloha Friday on the mainland, but we call it casual Friday.
So, if you are a business owner, manager of a corporation, or just love Hawaii you should make it a tradition for you and your staff to wear your Aloha gear on Fridays. I could not think of a better way to celebrate Aloha and kick the weekend off in style.
Just like so many other things in life, we can thank the Hawaiian culture for one of the best traditions, casual Friday.
Hawaiian Island Clothing Style
If you ask anyone here at Hawaiian Island Clothing, What is Aloha Friday, you are going to get a much different answer.
Every week when Friday finally comes, we reflect on the Hawaiian proverbs and teachings that we built this company around. We are able to count our blessings and remind ourselves of all the good things in the world. What Aloha Friday means to us is the reflection of all the good things that we are able to accomplish by selling super rad t-shirts.
So, we hope that you join us in the tradition we have here. Every Friday we use Aloha Friday as a way to look back at the week, count our blessings, and give thanks for the weekend ahead.
What Is Aloha Friday?
As you can see, the answer to “what is Aloha Friday” has changed. It was originally developed and made popular as a way for the Hawaiian fashion industry to increase demand. Today Aloha Friday is more seen as casual Friday. Whatever the reason you are celebrating this great day, I am sure you are happy that nearly 60 years ago, someone on the Hawaiian Islands decided to wear Aloha gear every Friday.
Before you go, makes sure to check out the sweet Hawaiian Inspired Gear!